About Sunny Socials
Hey hey, welcome to Sunny Socials!
We’re a bunch of passionate creatives dedicated to brands with South Africa’s most dedicated and authentic content creators.
Founded with the vision of bridging the gap between innovative brands and passionate storytellers, we specialize in crafting engaging narratives that elevate your brand and resonate with your audience.
Our Mission:
Our mission is simple: to help brands shine online.
We achieve this by leveraging our creators' unique talents and passions to produce high-quality, impactful content that captures attention and inspires action.
At Sunny Socials, we believe in the power of authentic storytelling and are committed to fostering meaningful collaborations that benefit both our creators and our brand partners.
meet our Sunny team
Nikita Messina
CEO & Co-Founder
Olivia Crous
COO & Co-Founder
Our Story
Sunny Socials was founded by 26-year-old Nikita Messina, who identified a significant gap in the South African talent management realm. Nikita moved from South Africa to England at age 18, where she spent the next seven years. During this time, she started a food blog called Nourishing Niki, which ignited her passion for content creation. As her social media presence grew, she began collaborating with some of her dream brands. However, managing everything herself became overwhelming, and she quickly realized she needed management. Her agents transformed her career, allowing her to focus solely on what she loved and excelled at: content creation.
In 2024, Nikita made a somewhat impulsive decision to return to her hometown of Cape Town. Initially, it seemed like a fantastic idea, but after a few months, she lost her manager. The agency struggled to establish connections in South Africa, making it impossible to secure work for her.
This setback led Nikita to search for a new manager. To her surprise, there were no agencies in South Africa that could offer the same level of support she had received from her UK talent management agency. What initially felt like major stress eventually sparked a realization: she could fill this gap herself. She envisioned an agency that would support passionate content creators, allowing them to fully enjoy their craft while earning the compensation they deserved.
And thus, with the help of her sister, Olivia, Sunny Socials was born.
Our mission is to provide exceptional support to influencers and creators in the food, beverage, lifestyle, and travel industries in South Africa. We are dedicated to helping our clients thrive by managing the complexities of their careers, so they can focus on what they do best—creating incredible content. At Sunny Socials, we are passionate about connecting talented individuals with the brands they love, fostering a vibrant and dynamic creative community.
